Branding yourself will result in targeted, quality leads coming in to your business.First, let’s clarify what “branding yourself” means.To begin with, you are a unique individual with talents, gifts, abilities, experiences and a story that no one else has to offer. No matter what you’ve been doing, there are people out there who have been where you were, and they can relate to your story.Your story and all that it entails makes you uniquely YOU.So let’s talk about “branding”…When I say these brands, what do you think of?
Heinz 57Jell-OTropicanaOreoNo matter who you are, you are thinking:
ketchupgelatinorange juice(black and white) cookiesThe top list are the brands… the second list is what the brand provides. You see the logo, the brand name, the product everywhere. When someone hands you a bowl of gelatin, you thank them for the Jell-O, even if it is store brand gelatin.Why?Because the product and the brand are synonymous…there is almost no distinction between them.What does Jell-O have to do with YOU?People know you for something. You have certain characteristics that draw friends to you, that compel people to trust you, like you and have a relationship with you. Your name becomes synonymous with those things that they adore about you (or in some bad cases, what they deplore about you).When someone says “Mary Smith” the people that love Mary automatically feel that love, and it makes them smile. Of course, on the flip side is “Pete Scam” which bring up the emotions of anger and resentment.Your brand is who you ARE. You are unique based on the life you experience and the things you share.So, your brand is YOU. Your name and your experience, as well as what emotions you invoke in others by their personal interaction with you. What are you currently invoking in others right now?Let’s bring this around to business…your business.Let’s just work with your name. For this example, let’s say you are Mary Smith. Of course, it is a very common name, and if that bothers you, you may feel more confident with a nickname. I would recommend not stressing over this too much. You can be “Mary Smith from California.” You are still Mary.Steer away from giving yourself a title that says you are an expert in something you are not, ex: “Mary Smith, Facebook Expert” may get a lot of attention, but at the same time, if you don’t have the experience, results, social proof to back it up, it can turn against you and soon, you may be known as “Mary Smith, Facebook Scam Artist.”Here’s a real life example of how you don’t have to have some “fancy brand”. There is one gentleman who is a rocking gentleman in the online industry. He is a top earner in his primary company, does training for his team and other companies and is highly respected. His brand has become… “Ed from Ohio”. People only know him that way… and they seek him out to work with, based on that brand he’s created. His last name is a bit tricky to say and to spell. But, if you googled “Ed from Ohio” right now…yep, you’d find him on page 1 of Google! And, if you asked people about him, they would have great things to say about him, probably smiling and sharing their gratitude. That is branding.As you gain credibility and respect from the people around you, as Ed from Ohio did, people that you have already provided value to will want to partner with you in business. And, people who “stumble” across you or hear your name from others, will do the same. You will attract people in to your business quite easily at that point.Your Brand is What/How You Serve OthersSo, Mary Smith from Cali… you’ve already got your name…that part is easy. The next part is to get others to know your name; to speak of you fondly and recommend you to others. If you have tried this before and it didn’t go the way you planned, no worries… you can start from here.Let’s begin with a list. You need to take inventory of all of the talents, gifts, abilities you naturally possess. Include all of your real world experiences as well as things that others have told you that you were really good at doing. This is just for brainstorming, so don’t worry over the logistics right now. Write down hobbies that you enjoy, interests you have a great deal of knowledge about and so on.Where most online business owners miss the mark is they “brand” themselves as a representative of XYZ company. You want to be Mary Smith…the lady who gives tons of value……oh and happens to partner with XYZ company.It’s an afterthought.It’s what you only share when people say, “Hey, you’ve taught me so much. I want to partner with you…what company are you with?”You should go out there and start sharing some of what you know. Not everything, or you’ll end up broke. But, instead of trying to push XYZ company, how about look at the people around you and see where they struggle. Then, look at your inventory (brain storming list) and see what YOU can offer to them for free or very inexpensively, that will help them where they struggle.Position yourself as an expert.Create a stir around who YOU ARE.Here’s another real world example:I know a lady named Sandi. She was known for calling thousands of leads and never getting a sale. Once she plugged in to some training and invested in herself, her business started to grow. From there, she went in deep to learn copywriting. She now owns runs an International company with thousands of people on her list (leads), not to mention making a 6-figure income and helping others do the same. She is now highly respected and sought after as a copywriting genius and a creator of 6-figure income earners. Her name and the expertise she provides is synonymous.Where to go from here?I know this is long, so I will wrap it up here with some bullet points:
Stop branding yourself as (just another) XYZ company representative
Figure out in what way you can position yourself as an expert.
Provide value to your existing circle of influence and/or contacts, team members, business partners
Create momentum from a free or low-cost service or product you can give value with (of your own, ideally)
Ask for testimonials from those who you have shared your service/product with
I believe in YOU,Joy MarinoPS: If you are in need of coaching to get this process stream-lined, just click on the Contact Us tab or the Coaching tab at the top of the page, so we can connect and work through the process together.

Q: What makes branding unique for business-to-business companies and is it as important for them as branding is for consumer product companies?If your business provides products and services to other businesses, you can achieve the benefits of a strong brand identity in customer loyalty, buying preferences, and referrals to other customers. However, the relationship with your customer is far more complex than when compared with consumer product relationships. Business to business service companies must go above and beyond just satisfying the client’s transactional needs to create positive brand loyalty over time. Business to business brand loyalty has less to do with spending money to build awareness than being committed to a complete and systematic and relentless dedication to an idea that is expressed in every way that touches a customer by every employee, consistently across all communication channels, and sustained over a long period of time. Business to business companies often stumble when they fail to align all of their customer facing operational processes and people with the brand promise of the company.Customers of business to business firms believe that every form of communication they receive from your business, and every interaction that they have with your company, of every type, all combine to form the sum of their customer service experience. Moreover, this experience endures over time, such that errors committed in the past will always remain part of the customer’s perception of their experience with the business, regardless of how well the business may be performing at present. Many companies mistakenly assume that as long as they have highly responsive customer service centers responding to customer calls and resolving issues quickly, then customers will be happy with their business overall. Recognizing the importance of delivering an experience that is consistent with your brand promise across every touch point with customers is the first step to truly differentiating your business.When all those communications channels are aligned and delivering a consistent experience and message to your customers, then you will have achieved a high level of brand efficiency. When any of these channels fails to deliver on the brand promise, then your brand efficiency decreases. When efficiency decreases, there are direct consequences in customer satisfaction and retention, willingness to buy, direct costs required to repair or rework, and in overall financial performance as vital energy in the form of human and financial capital are redirected to address the deficiencies. When brand efficiency is high, then all systems and people in the company can focus most of their energy to serving the customer better, innovating new solutions, beating the competition, and moving the bottom line up.Q: How do business-to-business companies go about establishing their brand identity and loyalty?Businesses commonly assume that their marketing department will communicate their brand through advertising, literature, and promotional activities. While these are important, they are just one small dimension of the totality of communication and interaction that defines the overall customer experience. Indeed, if this was the only effort to implement and communicate a brand identity and build brand loyalty, then by definition it will conflict with all the other communications systems that already exist in the company. This will contribute new sources of communication inconsistencies (“noise”), add new costs to overcome them, and reduce the return on the investment in defining and developing the brand identity in the first place. Clearly the brand promise should be defined and measured across all of the communications systems of the company, including internal reward and recognition systems to encourage employee behavior in accordance with the brand values.For example, have you ever heard in your business that the customer was sold something that differs from your ability to deliver? These can be product/service features, business terms, implementation schedules, service levels, all apparently promised by a sales person, and yet not consistent with the current capability of the business to deliver. In business to business customer relationships, the goal is to develop a long term sustained relationship with the customer. The longer the customer is retained, generally the more profitable the relationship, and the greater the ability to continue to produce revenue from that customer. What if, at the start of the relationship, the product or service does not do what the customer expected, or the business terms or billing processes are cumbersome and prove difficult to comply with, or the service levels are not consistent with expectations, or the product was not implemented according to the schedule that was originally promised?Each one of these issues requires energy and investment by the business to overcome in order to get the customer on an acceptable long term path, albeit with slightly reset expectations. The customer has already experienced significant inconsistencies between the brand promise and the experience of that promise, before the relationship really gets under way. The cost of building brand loyalty with that customer is very high and efforts will continue to be expended over a long period of time as the company goes through extraordinary measures to restore its reputation with that customer and attempt to get the customer’s experience closer to the brand promise. Even simple failures can directly impact the reputation of the business, and the cost of overcoming them. There are many other reasons for the brand promise to be broken without any specific system, product or service experiencing any failure. The result is damaging and costly on brand loyalty, brand efficiency, and the long term cost of repairing and rebuilding the relationship, thus draining resources away from productive work and the bottom line.Q: Can the costs of poor brand performance be measured?The cost of poor brand performance is real and it can be measured. The elements of cost are tangible and often already measured by companies, including: rework, error correction, concessions, lost opportunities, and customer attrition. Each one of these elements increases your cost of service, selling, support, and overhead as remedies are implemented to correct them. These costs can have an exponential impact across the transmission systems: that is, each element or system that fails, or any inconsistency between them or against the brand promise tends to compound the noise in the communication and impact the perception of the customer. Why is there such a compounding effect? Remember that for business to business customers, the sum of all of their experiences and all the communications with your entire firm over time serve to create their perception of your brand. When one element disappoints the customer, it is automatically compounded by another element – even though they may seem totally unconnected from inside your company. Left unchecked, the customer’s disappointment will grow and negative perceptions will expand beyond simply the issues at hand to become a general perception of your whole business.While the cost of negative brand efficiency may be difficult to measure precisely, the direct impact of poor performance and quality on each of the communications systems can be measured. Many businesses have sophisticated processes, software and even six sigma quality improvement programs designed to measure and improve that performance and increase profitability. These initiatives do not often measure systems across the enterprise and rarely, if ever, do they measure the effectiveness and consistency of communication and performance of all of these systems with the intended brand strategy of the business. Managing each one of those issues in isolation and not in a holistic manner aligned with the brand strategy will result in an exponential drain on energy and resources required to deliver sustained profitable growth.Q: In addition to understanding the cost of poor execution, how can companies assess the value of their brand?The Service-Profit Chain developed by Heskett, Sasser and Schlesinger (1997) from Harvard Business School establishes relationships between profitability, customer loyalty, and employee satisfaction, loyalty, and productivity. The Service-Profit Chain is made up several key linkages: profit and growth are stimulated primarily by customer loyalty. Customer loyalty is a direct result of customer satisfaction. Satisfaction is greatly influenced by the value of service provided to customers. Satisfied, loyal, and productive employees create value. Employee satisfaction, in turn, results primarily from high quality support services and policies that enable employees to deliver results to customers. Let’s say that you have high quality support services and polices, and your employee satisfaction surveys suggest your employees are happy. Does that mean your customers are in fact experiencing results that match or exceed you brand promise? Do satisfactory results really help you accomplish your goals of being the leader in your industry? What if the predominant culture of your employee base demonstrates a set of values that are not consistent with the values of your brand promise? What if different parts of your employee population that come into contact with customers have quite different cultures and values? Does your sales force demonstrate the same behaviors and in the same manner and style as your customer service organization?Such inconsistent behaviors between employee groups, and between employees and the brand promise, create disjointed experiences for customers who will find that they are constantly adjusting to your company’s different styles, behaviors, standards of performance, and promises. The customer will quickly conclude they don’t know what you stand for, and they won’t know how to describe their experience with you – perhaps other than “clumsy”. This makes it very difficult to develop a sense of affinity and loyalty with your company. While the Service-Profit Chain model provides an essential foundation to assure that your employees are delivering results to customers, a focus simply on employee support services and policies will not result in employees delighting the customer and delivering on your brand promise. You need a defined employee culture, measurements, and reward and recognition system that aligns behaviors consistent with the brand promise of your business. This strong link and consistent behaviors will strengthen the bond of loyalty with your customers, lower the cost of support service, and accelerate brand efficiency and sustained profitability.In financial terms, the value of a brand can be a significant component of the value of the company. The price paid for acquired businesses is frequently substantially higher than the appraised value determined from the tangible assets of the company. According to a study in 1995: “the average market value of all American-based publicly traded companies was 70% greater than their replacement cost (e.g., their tangible net asset value.)” 1Assessments of the actual brand value of a business to business services company should include the internal business processes and communications systems to determine how effectively the various functions and people are aligned to deliver performance consistent with the brand promise of the company. Unrealistic prices can be paid for brand value that may be more tied to market awareness and market share, than any real capability of the company to underpin its brand equity with real sustained performance. Brand value should be discounted by elements that fail to deliver effectively, or where significant inconsistencies exist between the company and its customers’ expectations for the future.Consider the case of Philip Morris: “In 1989, Philip Morris paid $12.9 billion for Kraft, six times its net asset value. According to Philip Morris CEO Hamish Maxwell, his company needed a portfolio of brands that had strong brand loyalty [i.e., customer relationships] that could be leveraged to enable the tobacco company to diversify [i.e., financial relationships], especially in the retail food industry [i.e., trade relationships].”2 Philip Morris paid billions for a set of relationships and the expectations that those relationships would enable Philip Morris to conduct business in entirely new ways in the future.In addition to significantly affecting the purchase price of a company, the value of the brand and brand equity directly affects stock price of the company. A Cap Gemini Ernst & Young report issued in 2000 concluded “brand power can account for 5 to 7 percent of the change in a company’s stock price.” 3 A study of 220 companies identified that corporate brand image could be quantified with the following components:Advertising spending 30%
Size of company 23%
Low dividend 10%
Earnings volatility 7%
Stock price growth 8%
Other factors* 22%*(including [other marketing components such as] events and publicity, industry affiliation, product categories, message quality, etc.)4 Thus 52% of the factors influencing the brand image are those associated with ensuring that your brand message and promise are effectively defined and articulated through all the transmission systems in your company.Through this brief analysis we can easily conclude that effectively developing and executing a comprehensive company-wide brand strategy will contribute directly to the value of the company. The steps that can be taken to accomplish this are defined and uniquely adaptable to any business. The results will be measured in the improved performance and innovation of every function of the company, leading to improved sustained profitable growth and continuing growth in stock equity.1,2 Tom Duncan, Driving Brand Value, pg. 4.3 “Name Brand Calculus or Imaginary Numbers?” US Banker, Volume 113, Number 6, Page 26, June 2003.4 Ad Value, Leslie Butterfield, ed., Butterworth Heinemann, Oxford, 2003, “How advertising impacts on share price,” James Gregory, pgs. 17-25.

Building a powerful brand by using a consistent marketing strategy is absolutely essential to having a successful and profitable small business.A powerful brand identity can influence your customers to buy your product or service over your competitors — even if they have to pay more for it! A powerful brand can influence your customers to think that no one else, but you or your company, can deliver the quality or the benefits that they want.By building a unique brand identity, you can have the most powerful business edge that your competitors can NEVER take away from you!The Problem: Your customers are constantly bombarded with marketing messages from your competitors. It’s hard to stand out and get your own message heard. You try to have an edge by having a great product or service. But, your competitors just keep creating a similar version of your product or service… or even a better and cheaper version.The Solution: How do you get a business edge that your competitors can never take away? By building a powerful brand! Having your own brand identity will maximize the effectiveness of your marketing. Branding helps your business by simplifying your customers’ decision– when they need your product or service… they need only to think of you.Building a Powerful Brand Identity for Your Small Business Doesn’t Have to Cost a Lot of MoneyDo you think that you would have to have a lot of money in order to build a powerful brand identity for your small business? This is a common misconception. When we think of branding, we often think of IBM, BMW, Coke, McDonald’s and the gazillion dollars they spend to build their brands. But, there are creative ways of building a powerful brand without spending a lot of money.Before you start developing your brand marketing strategy, you must understand what a “brand” is and how it can affect the profitability and success of your business.What Is a Brand?A brand can be a name, a phrase, an image, a symbol or a combination of things that tend to identify the products or services of one company as unique or different from its competitors. A brand can represent something intangible about your company, your product or service. It can be a combination of feelings and perceptions about your name, image, quality, reputation and personality.At its most powerful level, branding creates in the mind of your customers the perception that there is no other company, product or service like yours!A powerful brand can influence your customers to buy your product or service over your competitors — even if they have to pay more for it! A powerful brand can influence your customers to think that no one else, but you or your company, can deliver the quality or the benefits that they want.Why Is Branding Important?* Your personal reputation or branding can attract and repel opportunities. It has a powerful effect on people’s opinions and actions.* The most powerful marketing you can have is a positive reputation or branding. Your customers will either be attracted to what you have to offer or they will avoid it.* A good reputation or branding can bring repeat sales without advertising… while a bad one can cause a business to fail.* People will pay more for a brand that they trust.* Having a strong brand or reputation can influence people. It can influence people to buy. It can influence people to choose you over your competitors.* When opportunities are attracted to you and you don’t know why, it’s often your personal reputation or branding at work.* A good reputation or brand builds a customer’s confidence and trust BEFORE a sale is made.* Do your very best to protect your reputation and your brand. Even if it took you many years to build it, it will take just a few seconds to destroy it.* The most successful businesses are not necessarily those with the best employees, products or services. They are the ones with the best brand due to consistent application of the best marketing strategies and the best brand management.How Do You Develop Your Own Brand Identity?Make a decision about your brand building goals before you start developing your brand identity. You want to be clear as to what it is that you want to accomplish with your brand… what “image” you want for your brand. Once you have a unique brand identity, you will have to communicate your brand in all your marketing strategies consistently and repeatedly.”To establish a favorable and well-defined brand personality with the consumer, the advertiser must be consistent. You can’t use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.” — Morris Hite* Make a list of things that are unique about you, your company and your products or services. Based on the information on your list, create your unique brand identity. Your brand identity should help you come up with good answers to the following questions:1. Why would anyone use your web site instead of your competitor’s site?2. Why would anyone buy from you instead of your competitors?* Select the best marketing strategies that can create increased awareness of your unique brand identity in your target customers. Communicate your brand in all your daily, weekly, monthly, quarterly and yearly marketing strategies… consistently and repeatedly.* Communicate what is unique about your brand as often as you can. As your customers’ awareness of your brand goes up, your sales should also go up.When you create a powerful brand identity, you will build mind share. It is not only the best competitive advantage that you can have… it is the most powerful business edge that your competitors can NEVER take away from you!

Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression

Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects?

What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with?

I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand.

I know I didn’t for many years until I finally broke down and had my first photoshoot done a few years back.

Wow, what a difference it made to my overall brand positioning and the perception others had of me as a business professional! Suddenly the first impression I was making on prospective clients and business-related connections was far more favourable.

All thanks to Taneane Twele of TT Photography in Mission and Judy Doduk of Judy D Beauty in Abbotsford who have teamed up to provide photography, make-up and even hair services in their Shine Portraits package.

Since it’s been 3 years since those initial photos were taken, I recently headed back to Taneane’s studio to better reflect how I look today.

I know how many business owners strongly resist having professional photos done. Me too. I was overweight and avoided the camera lens at all costs. But somehow, miraculously as far as I was concerned, Taneane was able to position me in various poses that showcased me instead of the excess weight I was carrying.

Whatever your reasons for avoiding the camera, trust me when I tell you a professional photographer, combined with professional make-up application, will make a world of difference and enable you to be showcased professionally in front of your prospects and clients.

At the end of the day, professional photos give the impression you care about your personal and professional image. It’s that favourable perception others have of you that will greatly enhance the success of your business.

If your profile photo was taken years ago or not done by a professional photographer, it’s time to step up and create a better lasting impression by booking a professional photoshoot. And once you have your new photos in hand, ensure you use them!

Here’s several places to incorporate your professional headshot:

- All Social Media Profiles. Whether you are active on them or not, people are accessing any and all of your social media profiles at any given moment.

Try to vary your photos if possible. For instance, I use a more personable, friendly photo on my personal Facebook page where a more professional photo is used on the Business page, LinkedIn and other professional networks.

They are each professional photos but what I’m wearing and my pose makes the difference between the friendly and casual look compared to a more polished and professional one.

- Online Profiles. If you do any form of content marketing, the odds are good you have bio profiles scattered in several places that showcase you being the author of your piece. Take a look at places like Storify, Business 2 Community, or YouInc and ensure your professional headshot is in place.

Don’t forget about other websites and platforms you might not visit often like Skype, Medium, Alignable, WordPress, DISQUS, Gravatar, and other places that require an avatar to go with your name and bio.

- Social Media Banners. If you are the face of your business, then you need to get comfortable with seeing yourself in the spotlight. For instance, if you are a speaker, author or industry leader, then your social media banners should also include your photo.

Have your photographer take shots of you “in action” either posed or live when on stage. This welcomes followers and prospects into your world and gives them a feel for what their experience would be like if they went to see your presentation.

- Your Website. Most entrepreneurs are the face of their business regardless of the industry they are in. Placing a professional image of you throughout your website is imperative for prospects to get a favourable impression of you and your business.

Use your About page wisely and ensure your photo evokes trust with your website visitors. You want your photo to give the impression you are friendly, approachable and honest.

- Email Signature. How many emails do you send out in a day or week? More than likely that’s a lot of eyeballs you have an opportunity to gain better brand visibility with through an email signature.

Get a professional eSignature designed that includes your photo so when people meet you in person, they feel they already know you and are a familiar face.

- Marketing Collateral. Whatever you do when it comes to your print and digital marketing pieces, you are definitely leaving a lasting impression on whoever it comes in contact.

Whether it’s your business card, promotional materials or advertisements, take advantage of the opportunity to have your personal and brand be showcased by using your professional head shot.

This will help build upon the valuable “Know, Like and Trust” factor you want to achieve with your target market.

Sadly, the truth of being a business person is prospects are going to judge you based on your appearance. That first impression could literally make them decide whether or not they can trust you to do business with or move on to your competitor.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.